About Us

Small things, worn every day

Liochi started from a simple frustration: the jewellery you actually reach for every morning shouldn't cost a week's wages, and it shouldn't turn your finger green after a fortnight either.

So we went looking for the middle. Pieces small enough to layer, quiet enough to wear anywhere, and priced so that buying three feels like a normal Tuesday rather than a decision.

What we sell

Initials, lucky charms, tulips, butterflies, pearls and one very good rose gold ring. Nothing over $68. Everything gift-boxed.

We keep the range small on purpose. Ten pieces we'd wear ourselves beats a hundred we wouldn't.

Honest about materials

Every product page names the base metal and the plating — 18K gold over brass, gold electroplating over titanium steel, natural rose quartz. No vague claims about "hypoallergenic" or "solid gold finish". If you want to know exactly what you're buying, it's written on the page.

How we keep prices down

We ship direct from our fulfilment partner instead of holding stock in a local warehouse. That means you wait a week or two longer than you would from a high-street shop — and pay roughly a third of what they'd charge for a comparable piece. We think that's a fair trade, and we say it upfront rather than burying it.

If something goes wrong

Email us. A person reads it, usually the same day. Thirty days to return anything, and we don't make you explain why.